MD

Milton the Mad Man


In the spring of 2019 I went on a deep dive researching anything I could get my hands on that had to do with design. Much of this research led me to the learn about the legends. One that resonated with me most at the time was Milton Glaser. He was a real life Mad Man.


I grew up idolizing Mad Men. It's cinematography, the fashion, the cunningly witty words, and of course dreamy don. So when I began my own design and advertising journey I couldn't help but hold onto the lessons from the show…and of course the style decisions influenced by reality.  Just like Don, Milton's influence, often undetected, was everywhere you could look and still is now. I Love New York is plastered everywhere, and yet, many don't even know where it came from. (Hint: it's a cab ride napkin). 


MAD MEN

Matthew Weiner created (or rather designed) the hit AMC show Mad Men which depicted the world that was 1950's advertising on Madison Avenue. For much of my upbringing this show inspired me. I learned what a room of powerful white men could do – and thus how me, a modern woman could learn a few tricks from observation. It kept me pushing through long nights of learning adobe, every lost flash drive, and every no I recieved. Don never took no for an answer. Milton didn't either.


It is often easy to idolize the people we see on screens but not appreciate the real world legends that inspired these characters and culture. I created this book to showcase Milton's Mad Men years; the years my generation have come to know from a very difference scope. I chose to highlight works that best emulated his influence, diversity, and anonymity. Milton, thank you for painting our world the way you did. It changed us for the better.

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DESIGN IS SIMPLY PLANNING. MY DEFINITION OF DESIGN IS THIS: IT IS GOING FROM AN EXISTING POSITION TO A PREFERRED ONE. IT IS EVERYTHING. 


- MILTON GLASER